The timeshare industry is a massive business and is responsible for millions of vacations each year. According to research, it accounts for $10.5 billion in sales and 5,669 resorts worldwide. The industry is split into a few large publicly quoted multi-site branded operators and a multitude of small independent single-site firms. The vast majority of the industry profits come from the initial sale of the timeshare. Annual maintenance fees are collected but these cannot possibly cover the cost of maintaining all of the resorts, which are often situated in remote locations and have high costs for staff.
During the pandemic, timeshares have been an attractive option for those who want to escape from home. Timeshares provide the security and reassurance of a branded hotel, while also providing the space and comfort of a home. As a result, they’ve been very popular amongst families. However, now that the epidemic has abated and vaccinations are in place, people’s travel habits are changing.
In a recent survey by Morning Consult, 63% of Americans said they were excited to vacation again once the economy fully reopens. This is a significant increase from the previous poll where 57% were excited to return. This is a good sign for the future of the industry, and it shows that people are still willing to take trips and spend money on vacations.
The industry has seen significant growth over the last 30 years, and it is expected to continue this trend into the future. It’s a very attractive option for families, and it can be an affordable way to take a vacation. There are a few things that are important to keep in mind, though.
A few years ago, the International Journal of Hospitality Management published a special issue that explored issues in the timeshare industry. In it, Upchurch and Gruber analyzed the changes in consumer acceptance of the timeshare product in the USA, and Crotts and Ragatz studied demographics and market characteristics that contribute to the industry’s success.
Today’s timeshare industry has some similarities to the one that existed 30 years ago, but some notable differences. For example, the industry now has a much more diverse customer base and a greater range of marketing channels than it did in the past. The industry has also improved its sales and marketing techniques, and it has become more recognizable to consumers.
Additionally, the industry has made major strides in terms of technology and other business models. The industry has also developed new products and services that are designed to appeal to a broader range of customers. With these innovations, the timeshare industry is positioned for continued growth in the future.